{"id":58,"date":"2019-09-20T12:54:21","date_gmt":"2019-09-20T12:54:21","guid":{"rendered":"http:\/\/www.sustainabletourismiran.eu\/?page_id=58"},"modified":"2020-12-14T07:58:26","modified_gmt":"2020-12-14T07:58:26","slug":"sustainable-tourism-in-iran-project","status":"publish","type":"page","link":"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/","title":{"rendered":"Project"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"58\" class=\"elementor elementor-58\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-343cf565 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"343cf565\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47796114\" data-id=\"47796114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d30f2 elementor-widget elementor-widget-image\" data-id=\"e7d30f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"300\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223-1024x320.png\" class=\"attachment-large size-large wp-image-164\" alt=\"Promoting Sustainable Tourism in Iran Logo\" srcset=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223-1024x320.png 1024w, https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223-300x94.png 300w, https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223-768x240.png 768w, https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223-1140x356.png 1140w, https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/10\/Logo-Promoting-Responsible-Tourism-for-Heritage-Protection-and-Sustainable-Development-e1570016468223.png 1920w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c87f3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"68c87f3\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/#intro\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Introduction<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/#context\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Context needs and analysis<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/#action-results\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Action results<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/#impact\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Expected impact<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/#Project-Activities\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-caret-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Project activities<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2127340 elementor-widget elementor-widget-text-editor\" data-id=\"2127340\" data-element_type=\"widget\" id=\"intro\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The <strong>Promoting Responsible Tourism for Heritage Protection and Sustainable Development project<\/strong> is <strong>co-funded by DEVCO<\/strong> (European Commission Directorate-General for International Cooperation and Development) with a view to expanding economic opportunities in the Islamic Republic of Iran, in four provinces (Khorasan Razavi, Fars, Hormozgan and Bushehr).<\/p><p>The objective is <strong>to strengthen effective CSO<\/strong> engagement in local governance and development processes in the targeted areas, thus contributing to participated and sustainable growth.<\/p><p>The <strong>lead applicant<\/strong> is Atlantide, the <strong>Italian co-applicants<\/strong> are Consorzio Itaca, NECOS and Geofilos while the <strong>Iranian ones<\/strong> are Marefat Pardis Toos and Plan for the Land.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f40fd elementor-widget elementor-widget-image\" data-id=\"41f40fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/09\/SH-Honarbakhsh-03-1-1080x540.jpg\" class=\"attachment-ashe-slider-full-thumbnail size-ashe-slider-full-thumbnail wp-image-90\" alt=\"Kish dancer Iran\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ec7b4 elementor-widget elementor-widget-heading\" data-id=\"a4ec7b4\" data-element_type=\"widget\" id=\"context\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Context needs and analysis<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a01c68 elementor-widget elementor-widget-text-editor\" data-id=\"6a01c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Iran has witnessed an <strong>increase in tourism demand for heritage and cultural sites and experiences<\/strong>.<\/p><p>Safeguarding common heritage resources amidst intense pressure of needs and demands of tourism development requires, at a global and local level, <strong>strong local and international cooperation<\/strong> and well-informed public and local decision-makers.<\/p><p>Economically the Islamic Republic of Iran is hit by re-imposed sanctions, in this context the international community needs to take on greater responsibility to support the efforts of the Government of the Islamic Republic of Iran to <strong>foster innovative and alternative economic opportunities<\/strong> for its people. This cooperation project will <strong>assist local governments<\/strong> in developing and promoting responsible tourism.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83af599 elementor-widget elementor-widget-image\" data-id=\"83af599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/09\/SH-Honarbakhsh-05-1-1080x540.jpg\" class=\"attachment-ashe-slider-full-thumbnail size-ashe-slider-full-thumbnail wp-image-93\" alt=\"Kish tourism fun Iran flyboard sea activities\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e99ba3 elementor-widget elementor-widget-heading\" data-id=\"1e99ba3\" data-element_type=\"widget\" id=\"action-results\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Action results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b4beb elementor-widget elementor-widget-text-editor\" data-id=\"20b4beb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This project will contribute to:<\/p><ol><li><strong>Raise public awareness<\/strong> (exhibitions\/fairs\/ seminars) on the determinants and long-term economic benefit of heritage protection and responsible tourism, in order to:<ul><li><strong>inform the community<\/strong> so that they can benefit from and promote responsible heritage tourism;<\/li><li><strong>engage<\/strong> better in determining heritage (cultural, religious, natural) protection.<\/li><\/ul><\/li><li><strong>Build capacity amongst key local stakeholders<\/strong> (municipalities, NGOs, business associations and professionals) in order to:<ul><li><strong>develop a participated Heritage Protection Strategy and Responsible Tourism Action Plan<\/strong>;<\/li><li><strong>enhance the contribution of local cultural and religious heritage actors<\/strong> in managing sustainable tourism efficiently, responsibly, and sustainably based on the local community context and needs.<\/li><\/ul><\/li><li>Design and promote <strong>Responsible tourism branding and marketing<\/strong> for four Iranian provinces and <strong>Responsible tourism itineraries and packages<\/strong> which will be developed for four Iranian municipalities and subsequently marketed in EU and other countries.<\/li><li>Produce <strong>technical training modules<\/strong> (on-site and online) which will be prepared on participatory local development, heritage protection and developing tourism businesses, while <strong>Toolkits<\/strong> on managing responsible tourism will be designed for cultural and religious heritage professionals, businesses and local governments.<\/li><li><strong>Open new possibilities for collaboration at local<\/strong> and international levels by training traditional and emerging tourism and heritage related professions and promoting exposure and knowledge-exchange amongst development actors in Iran and Italy.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106fbda elementor-widget elementor-widget-image\" data-id=\"106fbda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/09\/WhatsApp-Image-2019-09-05-at-20.40.03-1-1080x540.jpeg\" class=\"attachment-ashe-slider-full-thumbnail size-ashe-slider-full-thumbnail wp-image-91\" alt=\"Bushehr tipical house Iran\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd894f0 elementor-widget elementor-widget-heading\" data-id=\"fd894f0\" data-element_type=\"widget\" id=\"impact\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expected impact\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f73a2 elementor-widget elementor-widget-text-editor\" data-id=\"03f73a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); letter-spacing: 0px;\">This project is expected to <strong>expand economic opportunities and stimulate tourism demand<\/strong> through provincial brands and targeted responsible tourism offers, by:<\/span><\/p><ul><li><strong>piloting new approaches<\/strong> in Iran for responsible tourism;<\/li><li>identifying ways to <strong>better integrate tourism<\/strong> with tangible and intangible religious, cultural, natural heritage protection as a competitive factor;<\/li><li><strong>promoting the provincial brand<\/strong> and attracting new tourism potentials, as well as building citizen\u2019s awareness on the same;<\/li><li><strong>mutual learning<\/strong> amongst Iranian and European entities to economically benefit local communities while contributing to sustainable development.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ec91d elementor-widget elementor-widget-image\" data-id=\"35ec91d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/09\/desk-3139127_1920-1-1080x540.jpg\" class=\"attachment-ashe-slider-full-thumbnail size-ashe-slider-full-thumbnail wp-image-95\" alt=\"team work iran suistanble tourism project\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b406e elementor-widget elementor-widget-heading\" data-id=\"25b406e\" data-element_type=\"widget\" id=\"Project-Activities\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Activities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a5ad6 elementor-widget elementor-widget-text-editor\" data-id=\"89a5ad6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Project activities will be implemented in selected municipalities of the four provinces of <strong>Khorasan Razavi, Fars, Hormozgan and Bushehr<\/strong> and will include:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095c416 elementor-widget elementor-widget-heading\" data-id=\"095c416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVITY 1 - Create a Community of Practise for Responsible Tourism<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6e249 elementor-widget elementor-widget-text-editor\" data-id=\"6c6e249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li>Select local organisations (NGOs, business associations, municipalities) from four target provinces, interested in promoting responsible cultural and religious heritage tourism in their towns\/cities.<\/li><li>Conduct capacity needs and gap assessment of selected organisations.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c8f64 elementor-widget elementor-widget-heading\" data-id=\"e4c8f64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVITY 2 - Develop and manage online platform for distance learning and responsible tourism marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2419776 elementor-widget elementor-widget-text-editor\" data-id=\"2419776\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li>Develop a responsible tourism web site and an e-learning platform.<\/li><li>Develop online training and evaluation tools and standards for training activities.<\/li><li>Develop and promote responsible tourism initiatives in the four target provinces.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a267cb elementor-widget elementor-widget-heading\" data-id=\"4a267cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVITY 3 - Conduct a training programme on Responsible Tourism training programme<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a73f2b elementor-widget elementor-widget-text-editor\" data-id=\"8a73f2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li>Develop tailor made <strong>training modules and tool kits<\/strong>, based on capacity needs of cultural and religious heritage protection and responsible tourism actors \u2013 organisations, local authorities, business associations, heritage professionals.<\/li><li>Train local cultural and religious tourism stakeholders <strong>in building public awareness<\/strong> on linkages between cultural and religious\u00a0 heritage protection and responsible tourism.<\/li><li>Train local NGOs and concerned local authorities on <strong>designing a heritage protection strategy<\/strong> and responsible cultural and religious tourism development action plans for municipalities.<\/li><li>Train tourism actors, especially tourism businesses, in using toolkits for <strong>managing tourism<\/strong> such that it enhances the heritage capital and sustainable tourism.<\/li><li>Produce targeted <strong>media products<\/strong> on local cultural and religious resources to promote responsible tourism amongst local people, market the provincial brands and support the training programme.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2492386 elementor-widget elementor-widget-image\" data-id=\"2492386\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"540\" src=\"https:\/\/www.sustainabletourismiran.eu\/wp-content\/uploads\/2019\/09\/office-1209640_1920-1-1080x540.jpg\" class=\"attachment-ashe-slider-full-thumbnail size-ashe-slider-full-thumbnail wp-image-94\" alt=\"Work in progress promoting sustainable tourism in Iran\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17636fa elementor-widget elementor-widget-heading\" data-id=\"17636fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVITY 4 - Develop Heritage Protection Strategy and Responsible Tourism Action Plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3468f2 elementor-widget elementor-widget-text-editor\" data-id=\"a3468f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li>Conduct <strong>value chain analysis<\/strong> for target municipalities to identify tourism opportunities impacting heritage protection, develop guidelines for environmentally and socially sustainable tourism, understand the tourism market and customer needs and develop targeted marketing.<\/li><li><strong>Building people\u2019s awareness<\/strong> on value and socio-economic benefits of heritage protection and responsible tourism (exhibitions\/fairs\/ seminars) by trained organisations and local authorities.<\/li><li>Development a Heritage Protection Strategy and Responsible Tourism <strong>Action Plan<\/strong> for select municipalities in four provinces by trained NGOs and local authorities.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4a80c elementor-widget elementor-widget-heading\" data-id=\"dd4a80c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACTIVITY 5 - Expand cultural and religious tourism livelihoods and business opportunities<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bee953 elementor-widget elementor-widget-text-editor\" data-id=\"1bee953\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ol><li>Develop a <strong>provincial cultural\/religious heritage<\/strong> <strong>tourism brand<\/strong> and responsible tourism offers.<\/li><li><strong>Piloting<\/strong> of tourism offers in select municipalities, marketing the brand and linking to tour operators in EU.<\/li><li><strong>Participation<\/strong> of the selected municipalities in a tourism specific exhibition in Italy \/EU.<\/li><li><strong>Sharing<\/strong> Project Results and lessons learned.<\/li><li><strong>Production of articles and newsletters<\/strong> on heritage protection during the project lifetime to promote responsible heritage tourism.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deeb6e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"deeb6e0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbda8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbda8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9473ed4\" data-id=\"9473ed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d39da7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d39da7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a0e066\" data-id=\"9a0e066\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42fc58a elementor-widget elementor-widget-text-editor\" data-id=\"42fc58a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2><span style=\"color: #115543;\"><strong>Participate in the Action!<\/strong><\/span><\/h2><p>Subscribe to our Newsletter.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24bfcdf\" data-id=\"24bfcdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d540316 elementor-align-right elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d540316\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Context needs and analysis Action results Expected impact Project activities The Promoting Responsible Tourism for Heritage Protection and Sustainable Development project is co-funded by DEVCO (European Commission Directorate-General for International Cooperation and Development) with a view to expanding economic opportunities in the Islamic Republic of Iran, in four provinces (Khorasan Razavi, Fars, Hormozgan and Bushehr). The objective is to strengthen effective CSO engagement in local governance and development processes in the targeted areas, thus contributing to participated and sustainable growth. The lead applicant is Atlantide, the Italian co-applicants are Consorzio Itaca, NECOS and Geofilos while the Iranian ones are Marefat Pardis Toos and Plan for the Land. Context needs and analysis Iran has witnessed an increase in tourism demand for heritage and cultural sites and experiences. Safeguarding common heritage resources amidst intense pressure of needs and demands of tourism development requires, at a global and local level, strong local and international cooperation and well-informed public and local decision-makers. Economically the Islamic Republic of Iran is hit by re-imposed sanctions, in this context the international community needs to take on greater responsibility to support the efforts of the Government of the Islamic Republic of Iran to foster innovative and alternative economic opportunities for its people. This cooperation project will assist local governments in developing and promoting responsible tourism. Action results This project will contribute to: Raise public awareness (exhibitions\/fairs\/ seminars) on the determinants and long-term economic benefit of heritage protection and responsible tourism, in order to: inform the community so that they can benefit from and promote responsible heritage tourism; engage better in determining heritage (cultural, religious, natural) protection. Build capacity amongst key local stakeholders (municipalities, NGOs, business associations and professionals) in order to: develop a participated Heritage Protection Strategy and Responsible Tourism Action Plan; enhance the contribution of local cultural and religious heritage actors in managing sustainable tourism efficiently, responsibly, and sustainably based on the local community context and needs. Design and promote Responsible tourism branding and marketing for four Iranian provinces and Responsible tourism itineraries and packages which will be developed for four Iranian municipalities and subsequently marketed in EU and other countries. Produce technical training modules (on-site and online) which will be prepared on participatory local development, heritage protection and developing tourism businesses, while Toolkits on managing responsible tourism will be designed for cultural and religious heritage professionals, businesses and local governments. Open new possibilities for collaboration at local and international levels by training traditional and emerging tourism and heritage related professions and promoting exposure and knowledge-exchange amongst development actors in Iran and Italy. Expected impact This project is expected to expand economic opportunities and stimulate tourism demand through provincial brands and targeted responsible tourism offers, by: piloting new approaches in Iran for responsible tourism; identifying ways to better integrate tourism with tangible and intangible religious, cultural, natural heritage protection as a competitive factor; promoting the provincial brand and attracting new tourism potentials, as well as building citizen\u2019s awareness on the same; mutual learning amongst Iranian and European entities to economically benefit local communities while contributing to sustainable development. Project Activities Project activities will be implemented in selected municipalities of the four provinces of Khorasan Razavi, Fars, Hormozgan and Bushehr and will include: ACTIVITY 1 &#8211; Create a Community of Practise for Responsible Tourism Select local organisations (NGOs, business associations, municipalities) from four target provinces, interested in promoting responsible cultural and religious heritage tourism in their towns\/cities. Conduct capacity needs and gap assessment of selected organisations. ACTIVITY 2 &#8211; Develop and manage online platform for distance learning and responsible tourism marketing Develop a responsible tourism web site and an e-learning platform. Develop online training and evaluation tools and standards for training activities. Develop and promote responsible tourism initiatives in the four target provinces. ACTIVITY 3 &#8211; Conduct a training programme on Responsible Tourism training programme Develop tailor made training modules and tool kits, based on capacity needs of cultural and religious heritage protection and responsible tourism actors \u2013 organisations, local authorities, business associations, heritage professionals. Train local cultural and religious tourism stakeholders in building public awareness on linkages between cultural and religious\u00a0 heritage protection and responsible tourism. Train local NGOs and concerned local authorities on designing a heritage protection strategy and responsible cultural and religious tourism development action plans for municipalities. Train tourism actors, especially tourism businesses, in using toolkits for managing tourism such that it enhances the heritage capital and sustainable tourism. Produce targeted media products on local cultural and religious resources to promote responsible tourism amongst local people, market the provincial brands and support the training programme. ACTIVITY 4 &#8211; Develop Heritage Protection Strategy and Responsible Tourism Action Plan Conduct value chain analysis for target municipalities to identify tourism opportunities impacting heritage protection, develop guidelines for environmentally and socially sustainable tourism, understand the tourism market and customer needs and develop targeted marketing. Building people\u2019s awareness on value and socio-economic benefits of heritage protection and responsible tourism (exhibitions\/fairs\/ seminars) by trained organisations and local authorities. Development a Heritage Protection Strategy and Responsible Tourism Action Plan for select municipalities in four provinces by trained NGOs and local authorities. ACTIVITY 5 &#8211; Expand cultural and religious tourism livelihoods and business opportunities Develop a provincial cultural\/religious heritage tourism brand and responsible tourism offers. Piloting of tourism offers in select municipalities, marketing the brand and linking to tour operators in EU. Participation of the selected municipalities in a tourism specific exhibition in Italy \/EU. Sharing Project Results and lessons learned. Production of articles and newsletters on heritage protection during the project lifetime to promote responsible heritage tourism. Participate in the Action! Subscribe to our Newsletter. Subscribe<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Tourism in Iran PROJECT - promote and manage<\/title>\n<meta name=\"description\" content=\"Promoting Responsible Tourism for Heritage Protection and Sustainable Development project: aims to promote and manage responsible tourism in Iran and...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sustainabletourismiran.eu\/fa\/sustainable-tourism-in-iran-project\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Tourism in Iran PROJECT - 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